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About

What we are, and what we are not

A small SEO agency based in Valencia doing real work and measuring real things. No pretty dashboards hiding the absence of results.

We started with a problem nobody wanted to admit.

Most businesses were paying for SEO and had no idea if it was working. They received reports full of vanity metrics, charts going up-and-to-the-right, and no visible impact on revenue. The agencies kept billing. The clients kept paying for hope.

We founded useseotools in 2020 with a different approach: measure what moves the commercial needle, not what looks good on a slide. Organic traffic that converts. Keywords that bring buyers, not readers. Technically clean so search engines can crawl and understand every page.

We are based in Valencia, in the Quatre Carreres neighbourhood. We work primarily with European businesses in the Spanish and English markets, though we also do bilingual work for brands operating in both languages.

How we work

Full transparency

Every decision we make comes with an explanation. We do not hide the work behind white-label reports. You see exactly what we do and why.

Commercial results first

We care about traffic that converts, not traffic as vanity. SEO that does not move revenue or qualified leads does not interest us.

No grey-hat shortcuts

Everything we do works in 2025 SEO and will still work in 2027. Nothing that could trigger a penalty or wipe out gains overnight.

Direct communication

No account coordinators between you and the team doing the work. You talk directly to the person executing the strategy.

Right-fit clients only

We do not take every project. If SEO is not the right channel for your business right now, we tell you on the first call.

Clear deliverables

Every project has a defined scope, a list of deliverables, and a timeline. No scope creep, no surprise invoices.

2020 Founded
47+ Clients served
94% Retention rate
3 Core markets

Where we are

We work remotely by default. Most client communication happens over video or in writing. If you prefer to meet in person in Valencia, we can arrange that.

Carrer de la Pianista Empar Iturbi, 64

Valencia, Quatre Carreres, 46006

Spain

Talk to us

The first call lasts 30 minutes. No sales pressure. We just find out whether there is a fit and tell you honestly what we think we can achieve for your site.

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