SEO Content Writing
Content that is written to rank is not the same as content that is written to inform or persuade. The structure, depth, semantic coverage, and formatting conventions are all different.
What this service covers
We write content for two primary purposes: to target informational search queries that build topical authority, and to create service and product pages that convert organic traffic into leads or sales. The approach is different for each. Informational content needs to cover a topic comprehensively enough to compete with whatever is already ranking, which usually means going deeper on subtopics and related questions than the average page on the subject. Service and product page content needs to be structured around the searcher intent while also covering the commercial objections and trust signals that convert visitors into customers. We work from your keyword strategy to produce content briefs for each target page, which specify the target keyword, secondary keywords, recommended word count, recommended header structure, internal links, and any specific angles the content should cover to be more comprehensive than the current ranking pages. We then produce the content to the brief, with a round of revisions included. All content is written in English and/or Spanish by native writers with subject matter familiarity in your industry. We do not use AI text generation as a final output.