How we work
Four clear phases. Each one documented and delivered. No black box, no white-label methodology that hides what is actually done.
Discovery Call
A 30-minute scoping call to understand your site, your market, and your current position. We look at what you have already done, what has worked, and where the gaps are. This is where we decide whether there is a genuine fit and agree on the right starting scope.
Technical Audit
A full crawl-based audit covering indexation, page speed, Core Web Vitals, internal linking, duplicate content, structured data, and any technical issues blocking ranking performance. Delivered as a prioritised fix list with estimated impact.
Strategy & Execution
Keyword mapping, content planning, on-page optimization, and link building executed against a clear timeline. Monthly reporting covers ranking changes, traffic, and conversion metrics. No surprises, no black boxes.
Review & Scale
Monthly review calls to assess what is working, what needs adjusting, and where the next opportunity is. SEO compounds over time: the strategy in month six looks different from month one, and we adapt the plan accordingly.
Crawl projects are delivered in 5-7 business days. Rank and Dominate plans start with a 10-day audit phase before monthly execution begins.
Each phase has specific deliverables: prioritised fix lists, keyword maps, ranking reports, and on-page change logs.
Retainer plans include a monthly review call where we assess progress, adjust the strategy, and agree on the next month's work.