Local SEO
If your customers are looking for a business like yours in a specific city or region, local SEO is how they find you. It is also one of the few SEO channels where you can compete with much larger sites on a level playing field.
What this service covers
Local SEO is a distinct discipline from organic SEO. The ranking factors are different, the competitive dynamics are different, and the tactics that work are different. Getting your business to appear in the local pack, Google Maps, and the map-adjacent organic results requires a specific approach: Google Business Profile optimization, NAP (name, address, phone) consistency across all directories and citations, location-specific content on your website, structured data for local businesses, and review acquisition strategy. We specialise in local SEO for multi-location businesses and for businesses in highly competitive local markets where the local pack is dominated by established players. We have run local campaigns for businesses in Valencia, Madrid, Barcelona, and other major Spanish cities, as well as cross-border campaigns for Spanish businesses targeting customers in France, the UK, and Germany. For service-area businesses that operate across a region without a physical storefront, we also build service-area page strategies that capture local intent across multiple towns and cities.