Keyword Research & Strategy
Keyword research done right maps what your customers are searching for against what your site can realistically rank for, then builds a strategy around the gap.
What this service covers
Most keyword research projects fail because they start with a seed list of obvious terms and stop there. The problem is that obvious terms are usually high-competition terms dominated by sites with years of authority behind them. Good keyword research goes one level deeper: it finds the terms your potential customers use when they are further along in the decision process, when they have a specific question, or when they are looking for something precise that your competitors have not yet built a page for. We start with your existing ranking data from Google Search Console, cross-reference it against competitor keyword gaps, and then build a semantic map of the territory: primary terms, secondary supporting terms, long-tail variants with conversion intent, and question-format queries that can be answered with structured content. The output is a keyword strategy document that maps each keyword cluster to a specific page on your site, identifies where new pages need to be created, and prioritises which pages should be optimised first based on their current position and commercial value.